BNP Paribas celebrates three years of partnership with Reforest’Action

Since 2019 BNP Paribas and Reforest’Action have partnered, adding reforestation features to a selection of investment products


Taking action to protect and regenerate forests is essential, especially to meet two major challenges: the climate crisis and the erosion of biodiversity. This is why since 2019, BNP Paribas and Reforest’Action have collaborated on an exclusive partnership which focusses on adding reforestation features to a selection of investment products. Together with Reforest’Action, BNP Paribas and its clients have planted 2.6 million trees across the globe and supported 230 projects in 22 countries over the course of three years.

A partnership focused on sustainable investment

Forest specialist, Reforest’Action is dedicated to preserving, restoring and creating forests across the world. Reforest’Action does this by offering companies and individuals the opportunity to take concrete action to protect the forest by financing trees on a unique digital “crowdplanting” platform.

How does Reforest’Action select its projects?

The projects selected by Reforest’Action are implemented on land belonging to private or public owners. Projects are selected according to precise specifications and a set of essential principles that aim to guarantee the development of ecosystem services over the long term (environmental, human and economic services provided by the forest). Each project is based on 4 fundamental principles: diversified tree species, maintenance and reinforcement of biodiversity, a concerted approach with local stakeholders, and finally, the monitoring of projects over time.

Since its creation in 2010, the company has planted and regenerated more than 20 million trees in 42 countries, thanks to the contributions of 3,000 companies and more than 300,000 citizens.

For BNP Paribas, the main objective of the partnership has been twofold, first to help restore damaged forests around the world through the planting of trees and the implementation of assisted natural regeneration. And second, to provide an investment offering to BNP Paribas’ client base that offers a positive impact on both the climate and biodiversity.

Why restoring forests is essential

Reforestation has multiple benefits that make a positive contribution to local communities and to our planet. In addition, it can foster biodiversity preservation and development, combat air pollution, and prevent soil erosion.

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